Please login to the form below

Not currently logged in
Email:
Password:

Depth interview

Interviews between a respondent and an interviewer in which the interviewer asks probing questions to really understand the participant's motivations by using non directive techniques. Depth Interviews are conducted one-on-one, and generally last between 30 minutes and one hour. They are an in depth analysis of personal opinions, beliefs, and values. In Market Research Depth Interview may be useful in revealing covert  issues. Commonly they are unregulated, differing from survey interviews in which identical questions are asked to all interviewees.

See also:
Market Research
Respondent
Data Collection
Focus Groups

Your comments about Depth interview:

Comment:
Your name:
Your email:

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
KVA Digital

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...

Infographics