Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Detail aid

A printed booklet, brochure or an electronic document containing product information, usually relating to its efficacy, tolerability, dosing and administration together with clinical trial data supporting the manufacturer’s claims. Generally used by pharmaceutical representatives, this is a marketing tool incorporating creative elements such as photographs, slogans and brand logos.

See also:
Clinical trial
Clinical
Brand
Logo

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Infographics