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Healthcare Glossary
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Direct mail
The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
Related terms
Trial stage, Personal data, Display advertisement, Unprompted recall, McKinsey Seven S's of Management (or 7-S Model), Ad tracking research, Reciprocal links, Database marketing, Merchandising, Internal analysis, Creative director, Non-profit marketing, Advertising, Telesales, Search engine marketing (SEM),
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