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Healthcare Glossary
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Direct mail
The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
Related terms
Desired outcomes, Marketing consultant, Cost-effectiveness (in media/advertising), Push promotion, Market development, Channel marketing, Fax Preference Service (FPS), e-Sampling, Latent demand, Banner Ad., Gross Domestic Product (GDP), Competitor analysis, Cost per thousand (CPM), Ad tracking research, Ad rotation,
COVID-19 Updates and Daily News
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- UK’s new COVID-19 trial initiative fast-tracks BerGenBio’s bemcentinib
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- UK government launches NHS test and trace service
- EMA clears BMS’ oral multiple sclerosis drug Zeposia
- Gilead shells out $375m for immuno-oncology deal with Arcus
- Evolving at home
- Tracking communications trends in healthcare
- WHITE PAPER 05: Improving the effectiveness of clinical trial recruitment materials
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Wisepress
Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...
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