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Healthcare Glossary
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Direct mail
The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
Related terms
Trial stage, Customer focus, Lead generation, Direct marketing, e-Sampling, Advertising, Brand revitalisation, Brand, Grey marketing (also called parallel importing), McKinsey Seven S's of Management (or 7-S Model), Cost-effectiveness (in media/advertising), Banner Ad., Press release, Marketing communications, Virtual community,
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