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Healthcare Glossary
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Discussion guide
An outline for a focus group moderator to be sure that all necessary topics are addressed. Can also be called a moderator guide.
Amongst the responsibilities of a discussion guide, he or she is expected to create an all inclusive environment with no evident bias.
The Discussion Guide will deliver questions to the focus group and guide the discussion, taking notes and recording the session so that the information can be analysed later.
See also:
Focus Groups
Moderator
Moderator guide
Bias
Data Collection
Related terms
Data entry, Sensitive data, Confidence level, Data sheet, Audit Bureau of Circulation (ABC), Geo-demographics, Attitudinal scaling, Verified data, Data fusion, Behavioural targeting, Data cleansing, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Data Protection Act, Data processing, Data collection,
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