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Healthcare Glossary

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Disease awareness marketing

Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.

See also:
Campaign
Disease mongering

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For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

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