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Healthcare Glossary
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DRIP Framework
An acronym for Differentiate - Reinforce - Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Related terms
Market challenger, Coverage, Buying behaviour , Customer focus, Marketing myopia, Full-service agency, Direct mail, Marketing information, Electronic point of sale (EPOS) system, Consumer, In-Company training, Brand management , Lead management, Marketing consultant, Labelling,
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Porterhouse Medical Group
The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...
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