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Healthcare Glossary
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DRIP Framework
An acronym for Differentiate - Reinforce - Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Related terms
e-Commerce, Buzz, Gross Domestic Product (GDP), Marketing cost analysis, Demographic data, Market leader, Customer service programme, Peer to peer (P2P) marketing, Disease awareness marketing, Channel marketing, Banner Ad., Models (or marketing models), Lead generation, Relative advantage, Growth stage,
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VCCP Health
We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...
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