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Healthcare Glossary
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DRIP Framework
An acronym for Differentiate - Reinforce - Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Related terms
Socially responsible marketing, Product differentiation, Marketing audit, National Change of Address (NCOA), Social audit, Added value, Marketing communications, Corporate identity, Non-profit marketing, Perfect competition, Direct marketing, Marketing mix, Collateral PR, Search engine marketing (SEM), Internal analysis,
COVID-19 Updates and Daily News
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- AZ secures capacity for one billion coronavirus vaccine doses
- Octapharma cleared to start phase 3 trial of Octagam in COVID-19
- New data backs remdesivir for COVID-19, but rings hydroxychloroquine alarm bell
- Novartis to test canakinumab for COVID-19, as IL-6 trial disappoints
- UK’s new COVID-19 trial initiative fast-tracks BerGenBio’s bemcentinib
- NHS England will make PrEP for HIV available in April
- Oxford University Press advertising and custom content team hosts their first ever virtual drop-in sessions
- UK clears NHS use of Gilead’s remdesivir for COVID-19 patients
- Merck buys Themis as part of drive for COVID-19 drugs and vaccines
- FDA backs BMS’ Opdivo/Yervoy in first-line NSCLC
- Now is the time to show just how valuable this industry is to the UK
- COVID-19: the race to find a vaccine
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