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Healthcare Glossary

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e-Detailing

The use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers. Generally, E-detailing is not regarded as a substitute to sales representative visits, but as an important, additional approach to receiving data about pharmaceutical products or services directly.

See also:
e-Prescribing
Health Care Financing Administration (HCFA) (US)
Health economics
Pharmaceutical Researchers and Manufacturers of America (PhRMA)

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