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Healthcare Glossary

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e-Sampling

The ability of pharmaceutical companies to allow physicians to order and manage drug samples online.

Electronic Sampling uses online devices and/or promotional websites sourced by physicians to circulate the specific features of sample distribution. It supplies pharmaceutical businesses with a budgeted approach to target physicians who have been consistently shielded by sales representatives. It allows manufacturers to achieve increasingly demanding sales and marketing objectives by decreasing the heavy costs connected with the conventional sample distribution process.

See also:
e-commerce
e-marketing
Distribution

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