One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
Customer relationship management (CRM), SWOT analysis, Marketing consultant, Affinity marketing, Marketing communications, European Foundation for Quality Management (EFQM), Click tracking, Guerrilla marketing, Account management, Alpha/beta testing, e-Commerce, Affiliate marketing, Segmentation strategies, Electronic point of sale (EPOS) system, Grey marketing (also called parallel importing),