Please login to the form below

Not currently logged in
Email:
Password:

Early majority

One of the five Adopter categories

There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.

As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.

See also:
Marketing
Customer
Early Adopters

Your comments about Early majority:

Comment:
Your name:
Your email:

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
dna Communications

Healthcare communications with unique thinking, insight and attitude...

Infographics