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Efficient consumer response (ECR)

Efficient Consumer Response – conveys a customer-oriented and integrated illustration of the supply chain in which all parties involved work together. The key objective of ECR is to create the prerequisites and strategies for a successful alliance between commerce and industry to fulfill customer needs. Having the right product in the right place at the right price with the right promotions, with an emphasis on how products look to the customer. This is seen as an integral part of achieving ECR.

See also:
Supply Chain
Supply Relationship Management (SRM)

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