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Healthcare Glossary
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Environmental scanning
Monitoring of an organisation's external environment, allowing the organisation to spot or anticipate emerging issues. This provides an early warning of changing external conditions.
Many business prefer to adopt the continuous scanning method to carry out their environmental scanning. This is the structured collection and processing of information on a wide range of environmental factors.
Continuous scanning allows a business to act quickly when necessary and be ready to take advantage of opportunities before competitors do. It also prepares a business against environmental dangers before notable damage is done.
See also:
Crisis management
Environmental set
Business Plan
Business Strategy
Corporate Stratgey
Corporate governance
Critical success factors
Drivers
Organic growth/development
Tactical planning
Related terms
Demand bias, Ambient media, Brand image, Product differentiation, Bias, Dichotomous question, PESTLE, Global brand, Market development, Brand, Drivers, Attitudinal scaling, McKinsey Seven S's of Management (or 7-S Model), Focus group moderator, Environmental set,
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