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Healthcare Glossary
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Fax Preference Service (FPS)
A database of business and individual telecoms subscribers who have elected not to receive unsolicited direct marketing faxes.This service is essentially aimed at businesses, as individuals have protection under Government legislation established in 1999. However, the FPS is available for individuals to register their fax numbers if preferred.
See also:
Database marketing
Direct marketing
Related terms
Target audience, Balanced Scorecard, Competitor analysis, Brand revitalisation, Internal marketing, Social audit, e-Commerce, Narrowcasting, Market share, Disease awareness marketing, Growth stage, Shelf life, Viral marketing, Cost per acquisition/action (CPA) , Customer loyalty,
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