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Healthcare Glossary
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Fax Preference Service (FPS)
A database of business and individual telecoms subscribers who have elected not to receive unsolicited direct marketing faxes.This service is essentially aimed at businesses, as individuals have protection under Government legislation established in 1999. However, the FPS is available for individuals to register their fax numbers if preferred.
See also:
Database marketing
Direct marketing
Related terms
Ladder of loyalty, Viral marketing, Customer relationship management (CRM), Cost per thousand (CPM), Spam, Customised marketing mix, Lead management, Buzz, Territory, Labelling, Conversion rate , SWOT analysis, Customer focus, Opportunities to hear (OTH), Competitor analysis,
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