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Healthcare Glossary

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Focus group moderator

In market research, a focus group is conducted by a minimum of one moderator, whose purpose is to facilitate discussion, observe time allowances, produce the script, and create an honest relationship with focus group participants.

Focus Group Moderators are commonly freelancers hired in by companies and are experts in the group process, not the content of the subject.

See also:
Focus Groups
Group dynamics
Freelancer

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AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

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