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Healthcare Glossary
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Focused Advertising Sampling Technique (FAST) Marketing
FAST marketing is an approach that concentrates promotions into a short space of time to saturate the market. In the past it was regarded also as a marketing strategy that combined high-intensity true-to-life advertising with large-scale product sampling. However due to the splintered nature of TV advertising as a consequence of Internet proliferation, this technique became relatively unpopular.
See also:
Marketing planning
Advertising
Media planning
Related terms
Spam, Grey marketing (also called parallel importing), Banner Ad., Market attractiveness, Segmentation strategies, Four Ps, DRIP Framework, Buzz, Variable, Marketing orientation, Inducements, Business strategy , Endorsement, Response bias, Digital creative,
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Kendle Healthcare
Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
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