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Healthcare Glossary
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Full-service agency
Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.
See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission
Related terms
Tonal bias, Duplication, Creative director, Segmentation strategies, Personal data, Test marketing, Customer service programme, Territory management, Shelf life, Marketing mix, List broker, Customer relationship management (CRM), Ansoff Matrix, Brand revitalisation, Customer focus,
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