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Healthcare Glossary

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Full-service agency

Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.

See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission

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Related terms

Market segmentation, Marketing communications, Competitor analysis, Creatives, Field marketing, Disease awareness marketing, Channels, Cost per thousand (CPM), Capital, Relationship marketing, Campaign, Marketing mix, Infiltration marketing, Marketing acronyms, Gross Domestic Product (GDP),

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Grace Communications

Grace Communications is an award winning, independent, full service, creative communications agency specialising in solving problems for healthcare brands....

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