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Healthcare Glossary
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Full-service agency
Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.
See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission
Related terms
In-Company training, Market leader, McKinsey Seven S's of Management (or 7-S Model), Coverage, Territory, Direct response advertising (DRA), Comparative advertising, Latent demand, Offensive marketing, Advertising research, Models (or marketing models), Cause-related marketing , Gross Domestic Product (GDP), Brand reinforcement, Electronic point of sale (EPOS) system,
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