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Healthcare Glossary
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Full-service agency
Agency or consultancy offering clients a complete range of services. A full service agency handles all characteristics of the advertising strategy, including planning, design, production and deployment. More recently, full-service commonly suggests that the agency also develops other aspects of the business's marketing, such as public relations and most aspects of the Media Mix.
See also:
Media Mix
Marketing
Public relations
Advertising
Advertising agency's commission
Related terms
Market penetration pricing, Social audit, Four Ps, Mobile commerce (M-Commerce), Substantiation, Inducements, Media mix, Internal Customers, Account management, Ad recall, Marketing decision support system (MDSS), Early majority, Exclusive, Opportunities to see (OTS), Marketing acronyms,
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