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Healthcare terms - G
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Healthcare Glossary
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Healthcare terms - G
- Global Health Observatory
- Gatekeeper
- General practitioner (GP)
- Generic medicine
- Generic name
- Genome
- Geo-demographics
- Glass ceiling
- Global brand
- Global Health Index
- Global marketing
- Grey market
- Grey marketing (also called parallel importing)
- Greying, leisured, affluent, middle-aged (GLAM)
- Gross Domestic Product (GDP)
- Group dynamics
- Growth stage
- Guarantees and warranties
- Guerrilla marketing
- Guppie
- Gutter
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Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...
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