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Healthcare Glossary

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Global brand

A brand that is marketed according to the same strategic principles in every part of the world.

See also:
Brand
Brand extension
Brand image
Brand mapping
Brand reinforcement
Brand revitalisation
Brand strategy
Brand value
Branding ladder
Brand personality
Merchandising

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mXm Medical Communications

mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...

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