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A marketing strategy aimed at infiltrating consumers at a local level, targeting the communities and communications of potential trend setters. This can include a marketer’s use of social media or online forums to engage with customers about a product or service.
See also:
Social media
e-Marketing
Viral marketing
Test marketing, Audit, Labelling, Customer relationship management (CRM), Strategic business unit (SBU), Focused Advertising Sampling Technique (FAST) Marketing, Direct mail, Alpha/beta testing, Offensive marketing, Inducements, Beta Tests, Direct marketing, Customer focus, Disease awareness marketing, Shelf life,