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Healthcare Glossary
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Infiltration marketing
A marketing strategy aimed at infiltrating consumers at a local level, targeting the communities and communications of potential trend setters. This can include a marketer’s use of social media or online forums to engage with customers about a product or service.
See also:
Social media
e-Marketing
Viral marketing
Related terms
Market value added (MVA), Asset-led marketing, Marketing acronyms, Market attractiveness, Relationship marketing, Customer service programme, Franchising, Fast Moving Consumer Goods (FMCG), Spam, Added value, Press release, Long term value (LTV), Product differentiation, DRIP Framework, Brand management ,
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