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Healthcare Glossary
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Infiltration marketing
A marketing strategy aimed at infiltrating consumers at a local level, targeting the communities and communications of potential trend setters. This can include a marketer’s use of social media or online forums to engage with customers about a product or service.
See also:
Social media
e-Marketing
Viral marketing
Related terms
i-Coach, Campaign plan, In-Company training, Shelf life, Customer focus, Background, Clip or Clipping, Territory, External analysis, Consumer, Internal marketing, Product differentiation, Inducements, Institute of Practitioners in Advertising (IPA), Press release,
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