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Healthcare Glossary
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Infiltration marketing
A marketing strategy aimed at infiltrating consumers at a local level, targeting the communities and communications of potential trend setters. This can include a marketer’s use of social media or online forums to engage with customers about a product or service.
See also:
Social media
e-Marketing
Viral marketing
Related terms
e-Marketing, Electronic point of sale (EPOS) system, Competitor analysis, Channel marketing, Channel strategy, Gross Domestic Product (GDP), Territory management, Marketing concept, Guerrilla marketing, Global marketing, Ambient media, Social marketing, Fax Preference Service (FPS), List broker, Early majority,
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