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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Marketing communications, Brand management , Growth stage, Fast Moving Consumer Goods (FMCG), Franchising, Channel marketing, Audit, Customised marketing mix, Convenience sampling, Buying behaviour , Banner Ad., Grey marketing (also called parallel importing), Telesales, DRIP Framework, Full-service agency,
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