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Healthcare Glossary

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Internal analysis

Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.

See also:
SWOT analysis
Marketing planning

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Related terms

Clip or Clipping, Blanket coverage, Added value, Price maker, Behavioural targeting, Direct mail, External analysis, In-house, Background, Customer satisfaction, Campaign, List broker, Efficient consumer response (ECR), Product differentiation, Key opinion leader (KOL),

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