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Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
In-Company training, Media planning, Early majority, Socially responsible marketing, Fast Moving Consumer Goods (FMCG), Market attractiveness, Price maker, SWOT analysis, Likert scale, Brand management , Banner Ad., Reciprocal links, Convenience sampling, Gross Domestic Product (GDP), Creatives,
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