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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Market leader, Marketing communications, Balanced Scorecard, Clip or Clipping, Respondent, e-Commerce, Four Ps, Press release, Demographics, Situation analysis, Adaptive scripting, Grey marketing (also called parallel importing), Relative advantage, Price maker, Opportunities to hear (OTH),
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