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Healthcare Glossary
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Internal analysis
Evaluating a company's strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Business plan, Ad rotation, Conversion rate , Internal Customers, Telesales, Direct marketing, Monopoly, Spam, e-Sampling, Demographics, Market share, Background, Subscriber list, Banner Ad., Marketing consultant,
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