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Healthcare Glossary

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Internal marketing

A process occurring within an organisation where employees at all management levels are encouraged to support and promote the organisation's goals, delivering the most effective experience for customers. This can include increasing understanding of business strategy and raising awareness of the company’s products and services.

See also:
Internal analysis
Customer relationship management (CRM)
Business strategy

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For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

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