Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

International marketing

Marketing activities carried out by organisations in more than one country. This marketing approach uses a continuation of the techniques used in a businesses domestic territory. It associates marketing practices across borders, including market identification and targeting, marketing mix, and strategic decisions to accomplish sustainable competition in International markets.

See also:
Export marketing
Free market economy
Marketing strategy
Marketing mix
Business strategy

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Infographics