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Agreed, quantifiable measurements used to determine the critical success of defined goals within an organisation. These are decided once an organisation's mission has been analysed and its stakeholders identified.
See also:
Stakeholder
Economic evaluation
Business strategy
Launch, Competitors, Free market economy, Syndicate groups, Global brand, Majority fallacy, Boston matrix, Penetration pricing, Marketing acronyms, Competitive advantage, Drivers, Brand strategy, Guerrilla marketing, Likert scale, Demographics,
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