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Healthcare Glossary

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Labelling

All of the labels and other written, printed, or graphic matter upon an immediate container or any information and packaging of a product. Governments and regulatory authorities impose differing regulations and requirements with the aim of providing the customer with clear and easily understandable information about consumption, application, storage etc.

The following information is usually mandatory:

Protection / storage
Dosage requirement
Shelf life
Precautionary measures
Adverse reactions
Pack size

See also:
Advertising

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Related terms

Customer satisfaction, Brand reinforcement, Distribution, Decline Stage, Market value added (MVA), Models (or marketing models), Ad tracking research, Behavioural targeting, Contextual marketing, Channels, Institute of Practitioners in Advertising (IPA), Lead generation, Customer service programme, Marketing cost analysis, Marketing,

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