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All of the labels and other written, printed, or graphic matter upon an immediate container or any information and packaging of a product. Governments and regulatory authorities impose differing regulations and requirements with the aim of providing the customer with clear and easily understandable information about consumption, application, storage etc.
The following information is usually mandatory:
See also:
Advertising
National Change of Address (NCOA), Personal data, Blanket coverage, Segmentation strategies, Channel strategy, Perfect competition, Ad rotation, Asset-led marketing, Day-after recall, Clip or Clipping, DRIP Framework, Reinforcement advertising, Counterfeiting, Double page spread (DPS), Digital creative,
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