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Healthcare Glossary
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Launch
The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.
See also:
Data collection
Market research
Focus groups
Launch plan
Related terms
Demographic data, Emotional selling preposition (ESP), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Marketing channels, Strategic marketing concept, Cost per click (CPC), Promotional mix, Publication planning, Corporate fact sheet, Relative advantage, One-on-one interview, Market research, Demand bias, Product differentiation, Data collection,
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