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Healthcare Glossary

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Launch

The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.

See also:
Data collection
Market research
Focus groups
Launch plan

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Related terms

Internal marketing, Business strategy , Territory management, Conjoint analysis, Added value, Open ended question, Key performance indicator (KPI), McKinsey Seven S's of Management (or 7-S Model), Unstructured question, Forecasting, Focused Advertising Sampling Technique (FAST) Marketing, Customer focus, Knowledge management, Grey market, Cost-effectiveness (in media/advertising),

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