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Healthcare Glossary

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Launch

The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.

See also:
Data collection
Market research
Focus groups
Launch plan

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For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

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