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Healthcare Glossary
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Launch
The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.
See also:
Data collection
Market research
Focus groups
Launch plan
Related terms
Price fixing, Greying, leisured, affluent, middle-aged (GLAM), Positioning, Penetrated market, Neuromarketing, Personal selling, Majority fallacy, Deduping, Market skimming pricing, Point-of-purchase displays, Segmentation, Marketing plan, Multi-brand strategy, Sales promotion, Unplanned cannibalisation,
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