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Healthcare Glossary
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Launch
The events surrounding the introduction of a new product, line extension or promotional campaign onto the market. By the time a product is due its launch, the market interest has been assessed by relevant customer feedback, focus groups, test markets, or beta tests.
See also:
Data collection
Market research
Focus groups
Launch plan
Related terms
Global brand, Brand mapping , Business portfolio, Management by objectives (MBO), Portfolio, Brand extension , Focused Advertising Sampling Technique (FAST) Marketing, Brand image, Moderator guide, Penetration pricing, Unplanned cannibalisation, Marketing metrics, Situation analysis, Decision tree, Background,
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