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Healthcare Glossary

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Lead management

Tracking and managing information relative to a company's prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.

See also:
Marketing
Customer focus
Marketing mix
e-Marketing

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A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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