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Healthcare Glossary
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Leader pricing
Leader Pricing, also referred to as Loss Leader is the practice most commonly used by retailers in reducing the price of a high-demand product to be the lowest in its market. This is generally done to draw in trade, the loss on the product often considered a cost of promotion and offset against other items sold.
See also:
Loss leader
Related terms
Segmentation strategies, Environmental scanning, Grey market, Porter's 'Five Forces', Terms and conditions of sale, External analysis, Strategic business unit (SBU), Direct response advertising (DRA), Return on sales enablement (ROSE), Brand management , Market penetration strategy, Channel marketing, Brand value, Business portfolio, Brand revitalisation,
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