Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Life cycle (product)

A model showing the progress of a product as it goes through four prescribed stages: introduction, growth, maturity and decline . Product life-cycle management (or PLCM) is the sequence of strategies used by business management as a product goes through its life-cycle.

See also:
Business plan
Product pipeline
Business strategy

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

Infographics