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Healthcare Glossary

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Likert scale

In a market research questionnaire, a scaling technique that measures how much a respondent 'agrees' or 'disagrees' with a statement. A scale will have an odd number of choices, and an equal amount of options either side of a 'neutral' response.

The format of a typical five-level Likert item is:

   1. Strongly disagree
   2. Disagree
   3. Neither agree nor disagree
   4. Agree
   5. Strongly agree
 

See also:
Market Research
Respondent
Focus Groups
Data Collection

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