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Healthcare Glossary
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List broker
A marketing professional who specialises in selling or renting commercially available lists, eg mail, telephone or email lists. The broker usually acts as a sales agent for a third party rather than assembling and owning the list itself. Various promotional mailings such as catalogs, promotional offers, coupons and credit offers make use of lists bought from list brokers.
See also:
List building
Related terms
Fax Preference Service (FPS), e-Marketing, Press release, Market segmentation, Search engine marketing (SEM), SWOT analysis, Shelf life, One to one marketing (1:1 marketing) , In-house, Channel marketing, Field marketing, Narrowcasting, Maintenance strategy, i-Coach, Mobile commerce (M-Commerce),
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