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Healthcare Glossary
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List broker
A marketing professional who specialises in selling or renting commercially available lists, eg mail, telephone or email lists. The broker usually acts as a sales agent for a third party rather than assembling and owning the list itself. Various promotional mailings such as catalogs, promotional offers, coupons and credit offers make use of lists bought from list brokers.
See also:
List building
Related terms
Market development, McKinsey Seven S's of Management (or 7-S Model), Four Ps, Internal marketing, Territory, DRIP Framework, Focused Advertising Sampling Technique (FAST) Marketing, Electronic point of sale (EPOS) system, Concept development and testing, Strategic business unit (SBU), Marketing information, Audit, Socially responsible marketing, Narrowcasting, Customer service programme,
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