Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

List building

Generating a list of names and addresses to be compiled into a database for use in marketing, such as email campaigns.

Many businesses deem it essential to formulate an accurate, well targeted database prior to beginning any major candid marketing campaign, the concern being that developed creative and logistic costs may be wasted otherwise.

See also:
Data Collection
Marketing
Campaign

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
W2O Group

W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...

Infographics