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Healthcare Glossary
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List price
List Price is the manufacturer's suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
Drivers, Moderator, Brand extension , Advertising agency's commission, Marketing advantage, Loss leader, Coverage, Life cycle (product), Marketing planning, Syndicate groups, Compassionate use, Prescribing Analysis and Cost (PACT), Leader pricing, Advertising, Dog,
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