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Healthcare Glossary
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List price
List Price is the manufacturer's suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
Return on sales enablement (ROSE), Internal analysis, Emotional selling preposition (ESP), Oligopsony, Normative influence, Reference pricing, Premium pricing, Franchising, Niche marketing, Cartel, Penetration pricing, Market entry barrier, Growth stage, Mathematical analysis of perception and preference (MAPP), Brand strategy,
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