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Healthcare Glossary
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List price
List Price is the manufacturer's suggested retail price (RRP) of a product. The motive for List Pricing was to help regulate prices among various jurisdictions.This will affect whether retailers chose to sell at the RRP or below, or on how long they wait to reduce prices.
See also:
Market entry
Related terms
Grey market, Formulary, Defining Advertising Goals for Measured Advertising Response (DAGMAR), McKinsey Seven S's of Management (or 7-S Model), Porter's 'Five Forces', Adopter categories, Emotional selling preposition (ESP), Penetrated market, Normative influence, Brand reinforcement, Likert scale, Direct response advertising (DRA), Adaptive scripting, Advertising, Marketing advantage,
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