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Healthcare Glossary

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Logo

A graphic element, usually consisting of a symbol and/or group of letters that identifies a company or brand, and helps to create an image and recognition with customers.  Logos are either entirely graphic (symbols/icons) or are constructed from the name of the organisation.

See also:
Brand image

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Fishawack Group of Companies

The Fishawack Group of Companies is one of the largest independent medical communications and medical marketing specialists, with teams in...

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