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Healthcare terms - M
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Healthcare Glossary
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Healthcare terms - M
- Macro environment
- Maintenance strategy
- Majority fallacy
- Managed care
- Management by objectives (MBO)
- Margin (profit)
- Marginal analysis
- Marginal cost
- Market attractiveness
- Market challenger
- Market development
- Market entry
- Market entry barrier
- Market follower
- Market forecast
- Market growth rate
- Market leader
- Market niche
- Market penetration
- Market penetration pricing
- Market penetration strategy
- Market positioning
- Market research
- Market segmentation
- Market share
- Market skimming pricing
- Market value added (MVA)
- Marketing
- Marketing acronyms
- Marketing advantage
- Marketing audit
- Marketing channels
- Marketing communications
- Marketing concept
- Marketing consultant
- Marketing cost analysis
- Marketing decision support system (MDSS)
- Marketing information
- Marketing intelligence
- Marketing metrics
- Marketing mix
- Marketing myopia
- Marketing objectives
- Marketing orientation
- Marketing plan
- Marketing planning
- Marketing research (MR)
- Marketing strategy
- Marketing strategy
- Mathematical analysis of perception and preference (MAPP)
- Maturation
- McKinsey Seven S's of Management (or 7-S Model)
- Me-too
- Mean
- Media buyer
- Media evaluation
- Media mix
- Media planning
- Media schedule
- Medicines and Healthcare products Regulatory Agency (MHRA)
- Merchandising
- Merger and Acquisition (M&A)
- Meta analysis
- Methodology
- Micro environment
- Microsite
- Mission statement
- Mobile commerce (M-Commerce)
- Mode
- Modelling
- Models (or marketing models)
- Moderator
- Moderator guide
- Modular training
- Monopoly
- Monopsony
- Mood board
- Morbidity
- Mores
- Motivation research
- Moving annual total (MAT)
- Multi-brand strategy
- Multimedia
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- Novavax seeks FDA emergency approval for COVID-19 vaccine by May
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- FDA authorises flexible storage for Pfizer/BioNTech COVID-19 vaccine
- AZ sells stake in Moderna for around $1.2bn
- Roche, Genentech partner with The Weill Neurohub on ten-year neuroscience collaboration
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- Amgen adds to oncology pipeline with $1.9bn Five Prime Therapeutics acquisition
- GSK, Vir halt enrolment of phase 3 COVID-19 antibody study
- Germany backs use of AZ/Oxford COVID-19 vaccine in over-65s
- CureVac signs manufacturing agreement with Novartis for COVID-19 vaccine candidate
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