Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Macro environment

External conditions facing a company's planning and performance. These can include technological, political and legal changes and are out of the company's control.

Generally, the macro environment combines trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.

See also:
Global marketing
Gross Domestic Product (GDP)

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

Infographics