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An evaluation and control system whereby each management function is required to define the objectives it is set to achieve. These are cascaded down through individual members of the team who set their own objectives which are necessary for them to contribute to the achievement of their function head / line manager's objectives and are agreed by them. Progress is reviewed and monitored at regular intervals.
See also:
Corporate governance
Corporate strategy
Focused Advertising Sampling Technique (FAST) Marketing, Competitive advantage, Brand mapping , Multi-brand strategy, Brand value, McKinsey Seven S's of Management (or 7-S Model), Micro environment, Brand image, Launch plan, Portfolio, Depth interview, Drivers, Territory management, Market share, Comparative advertising,
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