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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
European Foundation for Quality Management (EFQM), Competitor analysis, Latent demand, Buying behaviour , Campaign plan, Market penetration pricing, Affiliate marketing, Virtual community, Skimming, Beta Tests, Non-profit marketing, Marketing concept, SWOT analysis, Affinity marketing, Clip or Clipping,
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