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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Fax Preference Service (FPS), Models (or marketing models), Maintenance strategy, Affinity marketing, Brand, Direct marketing, Market leader, Contextual marketing, Relationship marketing, Focused Advertising Sampling Technique (FAST) Marketing, Market share, Grey marketing (also called parallel importing), Institute of Practitioners in Advertising (IPA), In-house, Early majority,
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