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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Territory, Market leader, Marketing consultant, Global marketing, Maintenance strategy, Creatives, Marketing decision support system (MDSS), Stakeholder, Grey marketing (also called parallel importing), Reciprocal links, Inducements, Channel marketing, Channels, Viral marketing, Full-service agency,
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