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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Test marketing, Global marketing, Marketing communications, e-Marketing, National Change of Address (NCOA), Mobile commerce (M-Commerce), Guerrilla marketing, Narrowcasting, Non-profit marketing, SWOT analysis, Relationship marketing, Lead generation, Deduping, Virtual community, Direct mail,
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