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Healthcare Glossary
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Market attractiveness
A measure of the opportunities a market offers to an organisation, with an acknowledgment of various factors within the market, including growth rate and market size, as well as outside factors such as access to raw materials, competition and industry capacity.
See also:
Market growth rate
Market entry
Market penetration
Related terms
Global marketing, Marketing concept, Guerrilla marketing, Models (or marketing models), Consumer, Focused Advertising Sampling Technique (FAST) Marketing, McKinsey Seven S's of Management (or 7-S Model), Marketing consultant, DRIP Framework, Customer focus, Beta Tests, Direct mail, Brand revitalisation, Behavioural targeting, European Foundation for Quality Management (EFQM),
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