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Healthcare Glossary
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Market development
The strategy of offering existing products to potential new markets, increasing sales by developing a new customer group.
There are several techniques that can be used to create a larger market, ranging from targeting customers of rival businesses to focusing on a fresh, untapped section of the market. These practices are driven and facilitated by marketing personnel within a company or consultants hired specifically to expedite market development.
See also:
Marketing consultant
Marketing strategy
Marketing
Related terms
Customer satisfaction, Brand reinforcement, Lead generation, Click tracking, European Foundation for Quality Management (EFQM), Buying behaviour , Oligopsony, Labelling, Cohort, In-Company training, Marketing audit, Depth interview, Telesales, Industrial marketing, Seeding trial,
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Market Access Transformation
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
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