Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Market development
The strategy of offering existing products to potential new markets, increasing sales by developing a new customer group.
There are several techniques that can be used to create a larger market, ranging from targeting customers of rival businesses to focusing on a fresh, untapped section of the market. These practices are driven and facilitated by marketing personnel within a company or consultants hired specifically to expedite market development.
See also:
Marketing consultant
Marketing strategy
Marketing
Related terms
Brand, Pilot programme, Media planning, Business strategy , Marketing strategy, Adopter categories, Trend analysis, Management by objectives (MBO), Electronic point of sale (EPOS) system, Creatives, Advertising research, Segmentation, Tactical planning, Research proposal, Lifestyle,
COVID-19 Updates and Daily News
Featured jobs
- China’s CanSino Biologics reveals phase 2 coronavirus vaccine results
- AI: the smart money is on the smart thinking
- AZ strengthens Daiichi Sankyo partnership with new ADC deal
- Mesoblast expands compassionate use COVID-19 programme
- Novartis builds its case for novel MS treatment ofatumumab
- US pays $1.5bn for 100 million doses of Moderna’s COVID-19 vaccine
- UK agrees on COVID-19 vaccine deals with J&J and Novavax
- COVID-19 vaccine approval unlikely before November, says US NIH director
- Calliditas bets on PBC drug in Genkyotex buyout
- Emotion-driven clinical trial marketing: A missed opportunity?
- Speed kills
- Unleashing the Potential of Multichannel Digital Strategies in Healthcare
PMHub
Syneos Health™
Syneos Health™ is the only fully integrated biopharmaceutical solutions organization. Our company, including a Contract Research Organization (CRO) and Contract...
Quick links
Infographics
