Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Market development
The strategy of offering existing products to potential new markets, increasing sales by developing a new customer group.
There are several techniques that can be used to create a larger market, ranging from targeting customers of rival businesses to focusing on a fresh, untapped section of the market. These practices are driven and facilitated by marketing personnel within a company or consultants hired specifically to expedite market development.
See also:
Marketing consultant
Marketing strategy
Marketing
Related terms
Opinion leader, Positioning, Customer service, Niche marketing, Segment, Brand management , Field marketing, Syndicate groups, Marketing communications, Greying, leisured, affluent, middle-aged (GLAM), Marketing strategy, Mission statement, Corporate fact sheet, SWOT analysis, Franchising,
COVID-19 Updates and Daily News
Featured jobs
- Account Manager Healthcare / Pharmaceutical Sector
-
Negotiable Salary
-
Healthcare Senior Account Manager
-
Competitive
-
Healthcare Lead Copywriter
-
Competitive
-
Healthcare Account Director
-
Competitive
- Sales Director, Healthcare communications agency, London/ SE UK
-
Six figure salary
-
Medical Editor
-
Competitive
- New study identifies drugs that are safe to use in COVID-19 treatment
- Biogen advances Spinraza study in SMA patients treated with Novartis’ Zolgensma
- Inovio plans late-stage COVID-19 vaccine study in second quarter 2021
- CureVac set to begin phase 3 COVID-19 vaccine study in healthcare workers
- Experimental Chinese COVID-19 vaccine is safe, according to researchers
- UK pharmacies to begin administering COVID-19 vaccinations
- Live Webinar: COVID-19 Has Changed Live Events Forever!
- New hire and promotions announced at Evoke KYNE
- Amgen strikes $240m autoimmune deal with Evoq Therapeutics
- Lucid Group bolster its talent with a further twelve new starters for 2021
- UK pharmacies to begin administering COVID-19 vaccinations
- PHE study finds people who have had COVID-19 can still transmit the virus
PMHub
Aurora Healthcare Communications
We're a leading healthcare strategic communications agency helping pharmaceutical companies adapt fast to improve the lives of patients and healthcare...
Quick links
Infographics
