Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Market entry

The launch of a new product into a new or existing market. An early entrant usually has an automatic advantage, with later entrants needing to demonstrate their products are better or more suitable to gain any form of success.

In the importing or exporting business, Market Entry may refer to establishing and administrating contracts in a foreign country.

See also:
Market entry barrier
Market challenger
Market follower

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

Infographics