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Healthcare Glossary

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Market entry barrier

An aspect of an existing market which deters a firm from entering it. This includes an already successful competitor with a dominant share of the market already.

A consequence of market barriers is the restriction of competition in a market, sometimes contributing to inflated prices. Existence of industry monopolies is often aided by barriers to entry.

See also:
Market Entry
Market challenger
Market follower
Free market economy
Monopoly

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