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Healthcare Glossary
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Market entry barrier
An aspect of an existing market which deters a firm from entering it. This includes an already successful competitor with a dominant share of the market already.
A consequence of market barriers is the restriction of competition in a market, sometimes contributing to inflated prices. Existence of industry monopolies is often aided by barriers to entry.
See also:
Market Entry
Market challenger
Market follower
Free market economy
Monopoly
Related terms
Penetrated market, Monopoly, Local advertising, Market penetration, Portfolio, Cartel, Marketing orientation, Segmentation, Attitudinal scaling, Offensive marketing, Marketing plan, Cost per click (CPC), Free market economy, Key opinion leader (KOL), Niche marketing,
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