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Healthcare Glossary
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Market entry barrier
An aspect of an existing market which deters a firm from entering it. This includes an already successful competitor with a dominant share of the market already.
A consequence of market barriers is the restriction of competition in a market, sometimes contributing to inflated prices. Existence of industry monopolies is often aided by barriers to entry.
See also:
Market Entry
Market challenger
Market follower
Free market economy
Monopoly
Related terms
Tactical planning, Marketing plan, Ansoff Matrix, Growth stage, Niche marketing, Marketing strategy, Likert scale, Diversification, External analysis, Product differentiation, Market penetration, Strategic marketing concept, Greying, leisured, affluent, middle-aged (GLAM), Marketing intelligence, Mathematical analysis of perception and preference (MAPP),
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