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Healthcare Glossary
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Market follower
A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
Related terms
Market positioning, Likert scale, Franchising, Adaptive scripting, Mathematical analysis of perception and preference (MAPP), Oligopsony, Market forecast, Market niche, Monopsony, Market segmentation, Unplanned cannibalisation, Marketing orientation, Comparative advertising, Focused Advertising Sampling Technique (FAST) Marketing, Market penetration,
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