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Healthcare Glossary
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Market follower
A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
Related terms
Greying, leisured, affluent, middle-aged (GLAM), Niche marketing, Ansoff Matrix, Tactical planning, Market development, Conjoint analysis, Price fixing, Emotional selling preposition (ESP), Compassionate use, Market penetration, Focused Advertising Sampling Technique (FAST) Marketing, Dichotomous question, Market entry, Situation analysis, Market entry barrier,
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