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Healthcare Glossary
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Market follower
A company, typically with lower shares and less resources, that is content to follow the market leaders rather than attempting to become challengers for leadership.
See also:
Market entry barrier
Market challenger
Market follower
Related terms
Marketing strategy, Market penetration strategy, Price fixing, Mathematical analysis of perception and preference (MAPP), Niche marketing, Market positioning, Attitudinal scaling, Disease awareness marketing, Launch, Grey market, Focused Advertising Sampling Technique (FAST) Marketing, Local advertising, Comparative advertising, Market entry barrier, Market penetration,
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