Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Market growth rate

The rate at which a market's size is increasing. This is usually expressed as a percentage per annum.

Market growth comparisons are a primary barometer of the progress of a business.

The market growth rate is a key factor to be considered when calculating the development of a specific product in a particular market. Commonly marketers create a marketing campaign founded primarily on maximising a specific market's growth rate. This can be achieved through comprehensive advertising to allow consumers better awareness of the product or greater perceived understanding of their need for that product.

See also:
Market Forecast
Market entry
Market penetration

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Havas Life Medicom

We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

Infographics