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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Market share, Strategic business unit (SBU), Infiltration marketing, Respondent, Cost leadership, Lead management, Syndicated market research data, Marketing audit, Ad impression , Key account management, Global brand, Niche marketing, Segmentation strategies, Quantitative research, Price taker,
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