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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Research and development (R&D), Cartel, Emotional selling preposition (ESP), Advertising research, SMART objectives, One-on-one interview, Disease awareness marketing, Hard sell, Brand value, Campaign plan, Market attractiveness, List broker, Leader pricing, Variable, Comparative advertising,
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