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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Non-profit marketing, Forecasting, Fast Moving Consumer Goods (FMCG), Syndicated market research data, Customer service programme, Concept development and testing, Moderator, Below the line , Product class, Adopter categories, Affinity marketing, Sampling, National Change of Address (NCOA), Corporate reputation, Four Ps,
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