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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Full-service agency, Customer service, Local advertising, European Foundation for Quality Management (EFQM), Marketing, Trial stage, Monopoly, Internal analysis, Affiliate marketing, Direct mail, Cause-related marketing , Syndicate groups, Moderator guide, Mobile commerce (M-Commerce), Latent demand,
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