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Healthcare Glossary
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Market leader
The company in possession of the largest share of sales in a market.
A market leader frequently dominates its rivals in customer loyalty, distribution outlets, representation, perceived worth, cost, profit, and promotional expense.
See also:
Market share
Market challenger
Customer loyalty
Related terms
Click tracking, Omnibus survey, e-Commerce, Dog, Advertising agency's commission, Marketing consultant, Spam, Cost-effective (healthcare economics), List broker, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Ansoff Matrix, Comparative advertising, Environmental scanning, Competitors, Market forecast,
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