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Healthcare Glossary
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Market niche
A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Market leader, Strategic marketing concept, Marketing metrics, Emotional selling preposition (ESP), International marketing, Portfolio, Product differentiation, Marketing objectives, Market penetration, Penetration pricing, Key opinion leader (KOL), External analysis, Growth stage, Attitudinal scaling, Marketing planning,
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