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Healthcare Glossary
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Market niche
A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Market penetration, Marketing metrics, Product differentiation, Marketing plan, Penetration pricing, Segment, Horizon scanning, Local advertising, Situation analysis, Market positioning, Marketing planning, Disease awareness marketing, Launch, Launch plan, Segmentation,
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