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Healthcare Glossary
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Market niche
A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Marketing channels, Adaptive scripting, Majority fallacy, Price fixing, Marketing planning, Attitudinal scaling, Segmentation, Market share, Oligopsony, Monopoly, Offensive marketing, Market entry barrier, Strategic business unit (SBU), Market segmentation, Launch plan,
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