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Healthcare Glossary
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Market niche
A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Depth interview, Marketing orientation, Diversification, Marketing channels, Marketing metrics, Market segmentation, Infant, Growth stage, Competitive advantage, Segmentation strategies, Neuromarketing, SMART objectives, Attitudinal scaling, Market growth rate, List price,
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