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Healthcare Glossary
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Market penetration strategy
The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share. One favoured strategy to penetrate a market is to gain a rival company's customers. Alternatively, appealing to non-users of a product or persuading current customers to purchase more of the product/service, by advertising increase.
See also:
Marketing strategy
Market penetration
Market penetration pricing
Related terms
Corporate fact sheet, McKinsey Seven S's of Management (or 7-S Model), Product differentiation, Oligopsony, Monopsony, Marketing strategy, Cartel, Direct response advertising (DRA), Market forecast, Multi-brand strategy, Channel strategy, Comparative advertising, Brand value, Majority fallacy, Asset-led marketing,
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