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Healthcare Glossary
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Market penetration strategy
The strategy designed to bring about the changes in customers' beliefs, attitudes and behaviours caused by sales and marketing activity to increase a company's sales and market share. One favoured strategy to penetrate a market is to gain a rival company's customers. Alternatively, appealing to non-users of a product or persuading current customers to purchase more of the product/service, by advertising increase.
See also:
Marketing strategy
Market penetration
Market penetration pricing
Related terms
Infant, Global brand, Demand bias, Key opinion leader (KOL), Direct-to-consumer (DTC), Dichotomous question, Black space , Cost leadership, Marketing metrics, Cost–benefit analysis, Launch, Depth interview, Corporate strategy, Market share, Majority fallacy,
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