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The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position. There are various strategies involved in Market Positioning;
Re-positioning describes altering the character of a product, in relation to the character traits of competing products in the collective perception of the target audience.
De-positioning is an attempt to alter the characteristics of competing products, in the collective perception of the target audience.
See also:
Market entry
Market attractiveness
Market share, Substantiation, Long term value (LTV), Market skimming pricing, Market entry, Launch plan, Relative advantage, Adopter categories, Customer lifetime value (CLV), Ansoff Matrix, Product differentiation, Market segmentation, Franchising, External analysis, Marketing metrics,
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