Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Market positioning

The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position. There are various strategies involved in Market Positioning;

Re-positioning describes altering the character of a product, in relation to the character traits of competing products in the collective perception of the target audience.

De-positioning is an attempt to alter the characteristics of competing products, in the collective perception of the target audience.

See also:
Market entry
Market attractiveness

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Apex.co.uk Events and Exhibition Stands

Apex.co.uk is one of the UK’s leading exhibition stand and event agencies, specialising in healthcare. We understand your communication goals,...

Infographics