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Healthcare Glossary
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Market positioning
The consumer perception of a product in relation to its market competitors. The company behind the product can attempt to manipulate this position. There are various strategies involved in Market Positioning;
Re-positioning describes altering the character of a product, in relation to the character traits of competing products in the collective perception of the target audience.
De-positioning is an attempt to alter the characteristics of competing products, in the collective perception of the target audience.
See also:
Market entry
Market attractiveness
Related terms
Point of sale (POS), Emotional selling preposition (ESP), Oligopsony, Relative advantage, Alpha/beta testing, Me-too, Comparative advertising, Marketing metrics, Product differentiation, Market follower, Convenience sampling, Global marketing, Tactical planning, Marketing strategy, Differentiation,
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