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Healthcare Glossary

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Market skimming pricing

A method of pricing involving setting a high initial price for a high-end product to attract buyers with suitable resources who also have a strong want for the product. The purpose of Market Skimming is to secure as much revenue from the product before competing, low-end products appear. When this happens the seller usually lowers the price of their high-end product considerably to corner the low-end of the market also.

See also:
Cost–benefit analysis
Pull promotion
Customer focus
Marketing advantage

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