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Healthcare Glossary
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Market value added (MVA)
The difference between the equity market valuation of a company and the capital contributed by investors. It can be calculated as:
MVA = Company's Market Value - Invested Capital.
Generally speaking a high MVA indicates the company has created substantial wealth for the shareholders.
See also:
Shareholder value
Stakeholder
Related terms
Latent demand, Brand revitalisation, Channel strategy, Skimming, Perfect competition, In-house, Field marketing, Marketing mix, Grey marketing (also called parallel importing), Cost per thousand (CPM), Alpha/beta testing, Internal Customers, Search engine marketing (SEM), Relative advantage, Lead generation,
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