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Healthcare Glossary
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Marketing
The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.
A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.
See also:
Marketing objectives
Market research
Marketing mix
Related terms
Labelling, Brand, Relative advantage, Infiltration marketing, Marketing acronyms, European Foundation for Quality Management (EFQM), Inducements, Gross Domestic Product (GDP), Fax Preference Service (FPS), Social audit, Product differentiation, Disease awareness marketing, Affinity marketing, Virtual community, Internal analysis,
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