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Healthcare Glossary
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Marketing
The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.
A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.
See also:
Marketing objectives
Market research
Marketing mix
Related terms
Export marketing, Stakeholder, Long term value (LTV), Models (or marketing models), National Change of Address (NCOA), Personal data, e-Marketing, Market penetration pricing, Internal marketing, Target audience, Customer lifetime value (CLV), Socially responsible marketing, Inducements, Search engine marketing (SEM), Strategic business unit (SBU),
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