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Healthcare Glossary
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Marketing
The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.
A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.
See also:
Marketing objectives
Market research
Marketing mix
Related terms
Field marketing, Territory, Blanket coverage, Internal Customers, Institute of Practitioners in Advertising (IPA), Customer lifetime value (CLV), Social media, Labelling, Direct marketing, Marketing decision support system (MDSS), Market segmentation, Focused Advertising Sampling Technique (FAST) Marketing, Clip or Clipping, Market share, Inducements,
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For those who can imagine better, Page & Page is home to meaningful encounters of a marketing, communication and creative kind:...
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