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Healthcare Glossary
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Marketing
The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.
A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.
See also:
Marketing objectives
Market research
Marketing mix
Related terms
Background, Social media, Market attractiveness, Perfect competition, Mobile commerce (M-Commerce), Added value, Customer service, Beta Tests, Behavioural targeting, Customer service programme, Competitor analysis, Models (or marketing models), Coverage, Lead management, Customer lifetime value (CLV),
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Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
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