Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Marketing

The process companies use to identify customers needs and wants, and to create and promote a product or service to satisfy those needs and wants, with the aim of creating a profit.

A simple definition of a market is, the collective sum of people or organisations with an interest in purchasing a company's service or product.

See also:
Marketing objectives
Market research
Marketing mix

Featured jobs

Infographics