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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Efficient consumer response (ECR), Mobile commerce (M-Commerce), Target audience, Direct-to-consumer (DTC), Free market economy, Customer lifetime value (CLV), Porter's 'Five Forces', Relationship marketing, Unique selling preposition (USP), Personal data, Marketing research (MR), Key performance indicator (KPI), Product attributes, Market skimming pricing, Market segmentation,
COVID-19 Updates and Daily News
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Impetus Digital
Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education...
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