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Healthcare Glossary

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Marketing acronyms

Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:

B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)

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