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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Campaign, Group dynamics, Strategic business unit (SBU), Management by objectives (MBO), Inducements, Corporate fact sheet, Peer to peer (P2P) marketing, Campaign plan, Porter's 'Five Forces', Industrial marketing, Long term value (LTV), Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Price fixing, Competitor analysis, i-Coach,
COVID-19 Updates and Daily News
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- The best work in healthcare communications shines at virtual Communiqué Awards
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- Porterhouse Medical Group – proud to be part of the first virtual Communiqué Awards 2020
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Weber Shandwick
At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...
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