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Healthcare Glossary
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Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Channel strategy, Pilot programme, Product class, Syndicate groups, Conversion rate , Strategic marketing concept, Portfolio, Marketing objectives, Labelling, Marketing strategy, Black space , Market share, National Change of Address (NCOA), Management by objectives (MBO), Multi-brand strategy,
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