Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Marketing acronyms
Abbreviations that may be used to describe a certain target market, eg a YUPPIE is a 'young upwardly-mobile professional'. Alternatively many acronyms are applied to terms used within the marketing industry, such as:
B2B - Business to Business
B2C - Business to Consumer
CPA - Cost Per Action
CPC - Cost Per Click
Customer relationship management (CRM)
Related terms
Horizon scanning, Dog, Decision tree, Respondent, Early majority, Convenience sampling, Key opinion leader (KOL), Market challenger, Direct mail, Maintenance strategy, Blanket coverage, Brand image, Knowledge management, Brand strategy, Brand extension ,
COVID-19 Updates and Daily News
Featured jobs
- Brand Manager - Medium Global Pharma Company
-
£Competitive Financial Package
-
Account Manager (PR)
-
Great Benefits
-
Senior External Communications Lead
-
£Competitive Salary
-
Account Manager
-
£Competitive Salary
- Account Director, Medical Communications & Events
-
£50 - 65, 000 according to skills and experience benefits
-
Account Director
-
£Competitive Salary
- Group Director of Medical Affairs and Scientific Strategy, Medic...
-
Substantial six figure package
- Senior Medical Writer or Lead Medical Writer
-
£Competitive Salary
- New study identifies drugs that are safe to use in COVID-19 treatment
- China backs use of Roche’s Actemra for coronavirus
- Sanofi, Regeneron launch trials of arthritis drug Kevzara for COVID-19
- UPDATED: Gilead drops remdesivir’s orphan drug designation
- MHRA raises concerns over fraudulent coronavirus tests
- AbbVie suspends Kaletra patent rights as COVID-19 drug trials advance
- Incyte and Novartis join coronavirus efforts with phase 3 study
- Moderna chairman says COVID-19 vaccine could begin phase 2 trials in spring
- Merck’s Keytruda beats chemo in first-line colorectal cancer
- “Fake News” and Credibility in Medical Publishing
- How Much Does Each Advisor “Insight” Actually Cost?
- It's not just our logo that's green
PMHub
Nobull Communications
Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...
Quick links
Infographics
